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The Importance of Website Load Times

Wed. November 11, 2015 at 9:22 PM in SEO

These days, your websites load time can have a huge impact on whether or not visitors will come back to your site in the future. You need to make sure that your website loads as fast as possible. The window of loading time that most people give a website is 0 to 2 seconds. site load time (Pingdom)

Using tools like Pingdom can tell you where you need to make improvements to your site to optimize load times. Failure to optimize your website can produce disastrous results when it comes to visitor conversion and SEO rankings.

Some statistics collected from around the internet:

  • 83 percent of users expect sites to load in less than 3 seconds.
  • A slow site was found to negatively affect user experience, bounce rate, SEO, and conversions
  • A 1 second delay in page load time decreases customer satisfaction by about 16 percent
  • Amazon and Walmart both reported 1 percent loss in revenue for each 100 ms of site speed delay
  • More than 40 percent of people will abandon the page before it even loads, if they have been waiting for more than 3 seconds.
  • Most mobile web users will wait no more than 10 seconds for a page to load before they abandon it.
  • 64 percent of mobile web users expect a page to load in less than 4 seconds.
  • If a page takes more than 8 seconds to load, visitors who actually wait that long will spend only 1 percent of their time looking at primary banner content.

There are numerous other statistics like this, but the bottom line is that speed is money.

If you'd like to discuss how I can help you with your SEO and website speed, you can contact me for a free initial consultation and site report.